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ARKETING SERVICES Test Marketing
Test marketing is your key to all successful promotions. New products and features are first packaged, then delivered to a limited number of targets to evaluate response, before making large scale marketing commitments. Testing is a very strong tool. It's highly effective when used with direct mail and telemarketing techniques and gives you the concrete market data on which long term promotional campaigns and budgets can be made. With your active participation, you'll see results which lead to successful product evolution and promotion. You'll learn what buyers want and what they don't. Word to the wise--don't spend a lot of money without testing your market first.
For more information, contact Larry France by email or call (800) 211.3257
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