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 ARKETING SERVICES
Research
What is research? In simple terms, it's your product homework. Determining the size of a potential market, reviewing the competition and anticipating product impact provides the foundation on which you can make informed decisions.
An each method for quick feedback is
tele-research. Direct communication with a statistically valid sample of your targeted buyers can provide valuable insights within a short time frame.
Another way you can develop critical marketing data is with a focus group. Focus groups are the science of highly defined round table discussions. Focus group sessions are lead by an individual facilitator who presents product ideas to a pre-selected group of target purchasers. Informal in context, these sessions provide open air conversations about the features, value and potential market for your newly formed or prospective products. The candid responses from focus group sessions can be invaluable in forming a successful product package and marketing focus.
For more information,
contact Larry France by email or call
(800) 211.3257
Test Marketing
Brochures
Qualified Lead Generation
Product Packaging
Product Launch/Distribution
Telemarketing
Advertising
Fax On Demand
Brand Management
Specialty Support Services
Back Office Services
Managing General Agents
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